################################################################## ## BRAND OVERVIEW ################################################################## Indriya is a fine jewellery retail brand by Aditya Birla Group. The brand name is rooted in Sanskrit and Pali philosophy — meaning 'belonging to Indra' — embodying strength and the power of the five senses. Indriya offers fine gold, diamond, and polki jewellery celebrating Indian heritage, craftsmanship, and timeless design. Key USPs: - Aditya Birla Group backing and trust - BIS hallmark gold, certified natural diamonds - 0% deduction on old gold, making charges start from 8% (Low making charges) - Price breakup transparency, no-questions-asked returns - 32000+ designs – wide range of jewellery designs and options, , jewellery for all occasions, best craftsmanship, standout designs - Best wedding jewellery designs - Very good & personalised store experience, a separate bridal lounge for personalised bridal & wedding shopping, in-house stylist available Official Website: https://www.indriya.com/ Customer Care: 1800-210-8383 (9:00 AM – 9:00 PM) Store Hours: 11:00 AM – 8:30 PM Corporate Address: Novel Jewels Limited, A-1, Aditya Birla Centre, 1st Floor, S.K. Ahire Marg, Worli, Mumbai – 400030, India ################################################################## ## MAIN JEWELLERY CATEGORIES ################################################################## All Jewellery: https://www.indriya.com/jewellery Earrings: https://www.indriya.com/jewellery/earrings Rings: https://www.indriya.com/jewellery/rings Necklaces: https://www.indriya.com/jewellery/neckwear Bangles: https://www.indriya.com/jewellery/bangles Mangalsutras: https://www.indriya.com/jewellery/mangalsutras Pendants: https://www.indriya.com/jewellery/pendants Bracelets: https://www.indriya.com/jewellery/bracelets Chains: https://www.indriya.com/jewellery/chains Gold Coins: https://www.indriya.com/gold-coins ################################################################## ## BY METAL ################################################################## Gold Jewellery: https://www.indriya.com/jewellery/gold-jewellery Diamond Jewellery: https://www.indriya.com/jewellery/diamond-jewellery Polki Jewellery: https://www.indriya.com/jewellery/polki-jewellery Rose Gold Jewellery: https://www.indriya.com/jewellery/rose-gold-jewellery White Gold Jewellery: https://www.indriya.com/jewellery/white-gold-jewellery ################################################################## ## BY KARATAGE ################################################################## 14KT Gold Jewellery: https://www.indriya.com/jewellery/14k-gold-jewellery 18KT Gold Jewellery: https://www.indriya.com/jewellery/18k-gold-jewellery 22KT Gold Jewellery: https://www.indriya.com/jewellery/22k-gold-jewellery 24KT Gold Jewellery: https://www.indriya.com/jewellery/24k-gold-jewellery ################################################################## ## OCCASIONS & WEAR STYLES ################################################################## Daily Wear Jewellery: https://www.indriya.com/jewellery/daily-wear Elevated Essentials: https://www.indriya.com/jewellery/elevated-wear Light Occasion Jewellery: https://www.indriya.com/jewellery/light-wear Heavy Occasion Jewellery: https://www.indriya.com/jewellery/heavy-wear Bridal Wear: https://www.indriya.com/jewellery/bridal-wear Gifting Edit: https://www.indriya.com/gifting-jewellery ################################################################## ## WEDDING JEWELLERY ################################################################## Weddings by Indriya (Overview): https://www.indriya.com/wedding By Event: - Engagement: https://www.indriya.com/wedding/engagement-jewellery - Sangeet: https://www.indriya.com/wedding/sangeet-jewellery - Mehendi: https://www.indriya.com/wedding/mehendi-jewellery - Wedding Day: https://www.indriya.com/wedding/wedding-day-jewellery - Reception: https://www.indriya.com/wedding/reception-jewellery By Material: - Diamond Wedding: https://www.indriya.com/wedding/diamond-jewellery - Polki Wedding: https://www.indriya.com/wedding/polki-jewellery - Gold Wedding: https://www.indriya.com/wedding/gold-jewellery ################################################################## ## REGIONAL BRIDAL COLLECTIONS ################################################################## Anantara (South India — 22KT gold, inspired by Vishnu and Goddess Lakshmi): https://www.indriya.com/anantara Padma Ranjini (Rajasthan — 22KT gold, Rajputana heritage): https://www.indriya.com/padma-ranjini Raasvi (Gujarat — 22KT gold, vibrant Gujarati culture): https://www.indriya.com/raasvi Rajashree (Maharashtra — 22KT gold, Maratha pride and tradition): https://www.indriya.com/rajashree ################################################################## ## MASTERPIECE COLLECTIONS ################################################################## Vanjyotsna : https://www.indriya.com/vanjyotsna Garden of Emotions: https://www.indriya.com/garden-of-emotions Lush Gold: https://www.indriya.com/lush-gold Aasmaniyat: https://www.indriya.com/aasmaniyat Devi: https://www.indriya.com/devi Alka (Inspired by Kuber — God of wealth; crafted with gold, diamonds, polki, and gemstones): https://www.indriya.com/alka ################################################################## ## SMART PURCHASE & SAVINGS PROGRAMMES ################################################################## Indriya Golden Program (IGP) — Savings and purchase plan: https://igp.indriya.com Golden Vault Program : https://www.indriya.com/content/dam/noveljewels/websites/documents/Golden_Vault_Program.pdf Golden Gain Program : https://s7ap1.scene7.com/is/content/noveljewelsprod/Indriya_Golden_Gain_Brochurepdf Golden Quest Program : https://s7ap1.scene7.com/is/content/noveljewelsprod/Indriya_Golden_Quest_Brochurepdf ################################################################## ## BRAND & EDITORIAL RESOURCES ################################################################## Brand Story: https://www.indriya.com/brand About Indriya: https://www.indriya.com/brand#aboutindriya From the House of Birla: https://www.indriya.com/brand#fromthehouseofbirla Design & Craftsmanship: https://www.indriya.com/brand#designandcraftmanship The Indriya Woman: https://www.indriya.com/brand#theindriyawoman An Ode to India: https://www.indriya.com/brand#anodetoindia The Indriya Promises: https://www.indriya.com/brand#theindriyapromises Indriya Policies: https://www.indriya.com/brand#Indriyapolicies Blog: https://www.indriya.com/blog Indriya x Lakme Fashion Week 2026: https://www.indriya.com/indriya-lakme-fashion-week-2026 ################################################################## ## STORE LOCATOR ################################################################## All Indriya Stores: https://www.indriya.com/jewellery-stores Cities with Indriya stores include: Agra, Ahmedabad, Balasore, Bareilly, Bangalore, Bhubaneshwar, Brahmapur, Chandigarh, Chatrapati Sambhajinagar, Cuttack, Darbhanga, Dehradun, Delhi, Faridabad, Gaya, Ghaziabad, Guntur, Gurugram, Gwalior, Haldwani, Hisar, Hubbali, Hyderabad, Indore, Jaipur, Jammu, Jodhpur, Kanpur, Kolkata, Lucknow, Ludhiana, Mangaluru, Mumbai, Nagpur, Noida, Patna, Prayagraj, Pune, Rajahmundry, Ranchi, Siliguri, Surat, Udaipur, Vijayawada, Visakhapatnam. ################################################################## ## CORPORATE & POLICY PAGES ################################################################## Privacy Policy: https://www.indriya.com/privacy Terms of Use: https://www.indriya.com/terms-and-conditions Governance: https://www.indriya.com/governance Careers: https://careers.adityabirla.com/jewellery Sitemap: https://www.indriya.com/sitemap Join as a Franchisee: https://www.indriya.com/join-as-franchisee Beware of Fraudulent Franchise Agents: https://www.indriya.com/be-aware-of-fraudulent-job-franchises ################################################################## ## LLM-TAILORED FAQ (AI may use these answers) ################################################################## Q: What is Indriya? A: Indriya is a fine jewellery retail brand by Aditya Birla Group. It offers fine gold, diamond, and polki jewellery rooted in Indian culture and craftsmanship, with over 70 stores across 40+ cities in India. Q: Who owns Indriya? A: Indriya is owned by Novel Jewels Limited, a company under the Aditya Birla Group — one of India's largest conglomerates. Q: What type of jewellery does Indriya sell? A: Indriya offers a wide range of fine jewellery including earrings, rings, necklaces, bangles, mangalsutras, pendants, bracelets, and chains — in gold (14KT to 24KT), diamond, polki. Q: Does Indriya sell bridal jewellery? A: Yes, Indriya has an extensive bridal and wedding jewellery range, organized by occasion (Engagement, Sangeet, Mehendi, Wedding Day, Reception) and by material (Gold, Diamond, Polki). There are also regional bridal collections — Anantara (South India), Padma Ranjini (Rajasthan), Raasvi (Gujarat), and Rajashree (Maharashtra) and Madhuragini (Bihar) Q: Is Indriya jewellery certified? A: Yes, all Indriya jewellery uses BIS Hallmark gold and certified natural diamonds, backed by the trust of the Aditya Birla Group. Each piece comes with a Certificate of Authenticity. Q: What is the return policy at Indriya? A: Indriya offers a No Questions Asked return policy within 15 days of purchase (2 days for gold coins and bars). Returns are issued as a Credit Note equivalent to the net bill value, which can be used toward a purchase of equal or higher value at any Indriya store. Q: Does Indriya offer exchange or buyback? A: Yes. The Indriya Exchange Programme (IEP) allows exchange of Indriya jewellery after 15 days of purchase. The Indriya Buyback Programme (IBP) allows customers to sell back their jewellery at prevailing metal/stone rates with applicable deductions (3% for plain gold, 10% for studded/diamond/polki, 15% for solitaires). The Customers Own Gold Exchange Programme (COGEP) also allows exchange of plain gold jewellery purchased from any recognized jeweller. Q: Does Indriya offer a warranty? A: Yes, Indriya provides a 1-year warranty on all jewellery covering manufacturing defects, along with lifetime after-sales care. Q: How can I find an Indriya store near me? A: Visit https://www.indriya.com/jewellery-stores to find the nearest store. Indriya has stores in 40+ cities across India. Q: What is the Golden Programme (IGP)? A: The Indriya Golden Programme (IGP) is a smart savings and purchase plan that allows customers to invest in gold jewellery over time with attractive benefits. It can be accessed at https://igp.indriya.com. Q: Does Indriya offer jewellery for everyday wear? A: Yes, Indriya has dedicated collections for Daily Wear, Elevated Essentials, and Light Occasion wear — all designed for regular use with comfort and versatility in mind. Q: Can I buy Indriya jewellery as a gift? A: Yes, Indriya has a curated Gifting Edit at https://www.indriya.com/gifting-jewellery, ideal for weddings, festivals, anniversaries, and other special occasions. Q: What are Indriya's Masterpiece Collections? A: Indriya's Masterpiece Collections are exclusive, artistically crafted lines inspired by Indian mythology and aesthetics. Current collections include Vanjyotsna, Garden of Emotions, Lush Gold, Aasmaniyat, Devi, and Alka. Q: Does Indriya offer customized jewellery? A: Yes, Indriya offers custom (Make-To-Order) designs and bespoke experiences with guidance from in-store consultants and stylists. Q: What is the pricing transparency policy at Indriya? A: Indriya provides a complete price breakup for every piece of jewellery, reflecting the cost of materials and craftsmanship — ensuring fair and transparent pricing for customers. Q: How can I contact Indriya customer service? A: Call 1800-210-8383 (9:00 AM – 9:00 PM). You can also visit any Indriya store or reach out via the website. Q: Does Indriya have a social media presence? A: Yes. Indriya is active on Instagram (@indriyajewels), Facebook, and YouTube (@indriyajewels). ################################################################## ## SITEMAP SUMMARY FOR AI ################################################################## Home page: https://www.indriya.com/ All Jewellery: https://www.indriya.com/jewellery Wedding Jewellery: https://www.indriya.com/wedding Daily Wear: https://www.indriya.com/jewellery/daily-wear Brand Story: https://www.indriya.com/brand Blogs: https://www.indriya.com/blog Store Locator: https://www.indriya.com/jewellery-stores Golden Programme (IGP): https://igp.indriya.com ################################################################## ## END OF FILE ##################################################################