May, 2026

Handcrafted by master artisans, delivers on enduring expressions of culture and artistry through reimagining how traditions are worn for the contemporary bride

At the vibrant intersection where heritage meets modern expression, Indriya – Aditya Birla Jewellery unveiled a spellbinding curation for House of Masaba’s debut bridal showcase at India Couture Week 2026. This was more than a runway performance; it was a celebratory ode to the contemporary bride—joyful, fearless, and unapologetically herself. In a stunning dialogue of color, form, and soulful artistry, Indriya brought together a collection that honored the quiet intimacy of Indian kaarigari while fearlessly stepping into the future of bridal couture.

Icons in Motion: Nostalgia Meets Modern Allure

The runway pulsed with an unforgettable energy, brought to life by an iconic ensemble of supermodels. The magnificent Madhu Sapre made her legendary return to the India Couture Week stage after nearly a decade, gliding alongside Carol Gracias, Sheetal Mallar, and Sakshi Sindwani. Each muse brought a distinct, commanding presence to the floor, proving that true beauty is fluid, individual, and unbound by time. Their movement gave life to the jewellery, transforming precious metal and stone into breathing works of art.

A Dialogue of Craft: The Architectural Curation

Styled alongside House of Masaba’s iconic, color-rich bridal silhouettes, Indriya’s curation offered a rich tapestry of India’s diverse regional design languages. Traditional forms were liberated and reimagined for modern movement:

  • The Soul of Nakshi & Temple Artistry: Warm, sculptural yellow gold adorned with intricate hand-carved nakkashi details served as a soulful anchor to bold textiles.
  • Architectural Aads & Filigree: Rajasthan’s regal geometry and Eastern India's delicate gold lace converged, casting ethereal silhouettes against structural couture.
  • Luminous Color & Versatile Form: Ceremonial maang tikas, heirloom-inspired antique gold, and vibrant colored gemstones set in fluid settings transformed ceremonial traditions into versatile, modern expressions.

Every creation was 100% handmade by master artisans whose families have preserved these techniques over generations. Intricate handwork, age-old craftsmanship, and exceptional stone settings allowed rich gemstones and glowing gold to catch the light, transforming classic forms into stunning adornments.

One Story of India: A Shared Cultural Horizon

While each jewel carries the distinct legacy of its region—from Northern Kundan and Southern nakkashi to Eastern filigree—together they weave a unified narrative of India's extraordinary creative richness. Backed by the enduring trust and legacy of the Aditya Birla Group, Indriya brought a grounded, sovereign mastery to the runway. The synergy between the two houses rooted itself in a shared belief: that heritage is not a static silhouette of the past, but an ever-evolving, living source of radiance crafted for today's modern bride.

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