Indriya jewellery franchise opportunity

Partner with India's fastest-growing fine jewellery brand, Indriya

A design-led fine jewellery brand by the Aditya Birla Group, built on centuries of Indian craft and a proven retail model that's already scaled to 80 stores across 50 cities in 2 years.

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About Indriya

Indriya is where the soul of India meets the art of fine jewellery. Born from a deep reverence for India's craft traditions, every Indriya jewel carries a story of the artisan behind it, the region it draws inspiration from and the woman who wears it.

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What Indriya Wants?

  • Passionate about retail and delivering exceptional customer experiences
    Passionate about retail and delivering exceptional customer experiences

    A genuine commitment to service excellence and creating a premium in-store experience for every customer.

  • Financially equipped for high-value retail investment
    Financially equipped for high-value retail investment

    Financial capacity to support capex requirements, store setup, and inventory investment.

  • Committed to brand standards and long-term collaboration
    Committed to brand standards and long-term collaboration

    Willingness to uphold Indriya's operational and brand standards consistently, with a focus on sustained, long-term partnership.

  • Knowledge of local market and customer preferences
    Knowledge of local market and customer preferences

    Familiarity with the local catchment, its customer base, buying behaviour, and key occasions, to support informed business decisions.

  • Shares the values of integrity and ambition that define the Aditya Birla Group
    Shares the values of integrity and ambition that define the Aditya Birla Group

    A demonstrated track record of ethical, responsible business conduct and the ambition to grow.

  • Strong local goodwill and market credibility
    Strong local goodwill and market credibility

    A well-established and respected presence in the market, enabling immediate customer trust, stronger brand acceptance, and faster business ramp-up from day one.

Start your partnership with Indriya

Thank you for your interest in partnering with Indriya. Please share a few details below so our franchise team can understand your business profile and connect with you for a personalised discussion.

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