Presenting Devi — An Ode To The Divine Feminine

This Navratri, adorn a celebratory tale of the divine feminine crafted in exquisite gold with our festive edit, Devi. Trace the sacred forms of the Goddess who creates, nurtures, and protects, in motifs crafted with reverence and endless love. Devi is an heirloom collection that showcases heritage craftsmanship from Gujarat’s rich culture of traditional jewellery. Discover ornate necklaces and earrings, treasures designed to be layered for every festivity.

The Divine Feminine, Lived and Celebrated

In Gujarat, Mata, the divine feminine, is not only worshipped but deeply lived and celebrated. She resides in every household as guardian and guide, where power is softened by compassion and devotion is entwined with joy. During Navratri, her presence spills into every home, a radiant festival of light, rhythm, and faith. She is strength that protects, compassion that nurtures, and divinity that destroys evil while preserving righteousness.

‘Mata Ni Pachedi’ Reimagined in Gold

At the heart of Devi lies Mata ni Pachedi, Gujarat’s revered textile tradition, its name meaning “behind the Mother Goddess.” Sacred backdrops with the Goddess at the centre, encircled by legendary creatures, plants, and animals worshipping her in devotion. First created by the Pujaks living along the banks of the Sabarmati River, these textiles are shrines in thread and dye.

What was once painted in deep red and black dyes is now reimagined as masterpieces in 22KT gold, encrusted with gemstones. Intricate motifs drawn from her guardians take form as symbols of divine power, protection and purity. 

To wear them is not mere adornment, but remembrance of your own divinity. For within every woman lives the Devi herself.

The Sacred Heritage of Kaliganthi

Another traditional craftsmanship integral to Devi is the Kaliganthi, a sacred necklace made of amulet-shaped dodis strung in 22kt gold, carrying centuries of devotion and heritage. Its seven dodis honour the Sapta Matrikas, the Seven Divine Mothers, with their vaahans. 

Chamundi, on the owl, protects in darkness, while Varahi, on the boar, symbolises strength. Brahmani, on the swan, glides with purity and knowledge, and Maheshwari, with Nandi, embodies devotion and might. Kaumari, on the peacock, dazzles with beauty and grace, Vaishnavi on Garuda soars with courage, and Indrani on the elephant reigns with majesty and power.

This sacred lineage finds new life in the jewels of Devi. Gold filigree threads are twisted into lace-like forms, each amulet encrusted with diamonds and illuminated with the soft glow of polki. Kaliganthi is timeless, not just an ornament but an heirloom of heritage and protection.

Treasures for Your Celebration

Adorn yourself with jewels that move with you through every ritual and revelry. From ornate necklaces to earrings that glimmer with firelight, each piece is curated to echo the rhythm of festivity with elegance. 

A necklace becomes the heartbeat of your festive saree or lehenga, embellished with heritage artistry. Earrings shimmer in the glow of Navratri lights, catching firelight as you whirl through dandiya nights — their sparkle dancing with yours. 

Whether you layer in grandeur or wear them in simple radiance, each piece in Devi is more than ornamentation — it is an invitation to celebrate the many moods of the Goddess within you.

Celebrate. Heritage. Divinity.

Devi is crafted to transform inspiration into heritage karigiri and captivate your senses. By reimagining Mata ni Pachedi and the protective dodis of Kaliganthi, these masterpieces become an ode to heritage that feels contemporary, curated, and endlessly radiant.

Explore the Devi collection — crafted with endless love, steeped in heritage, and made for your celebration. As you adorn yourself in these jewels, let your heart whisper: Dil Abhi Bhara Nahi.