What to purchase on Dhanteras - A complete guide

Dhanteras marks the sacred beginning of Diwali festivities, when prosperity steps foot into the home. The word "Dhanteras" derives from 'Dhan' meaning wealth and 'Teras' signifying the thirteenth day of the lunar fortnight. According to ancient scriptures, this auspicious day commemorates when Goddess Lakshmi and Lord Dhanvantari emerged from the ocean during Samudra Manthan (the churning of the cosmic ocean), bestowing humanity with the divine gifts of wealth, prosperity, and good health.  

For generations, families have considered jewellery the most meaningful purchase, symbolising wealth, beauty, and enduring legacy. When exploring what we should buy on Dhanteras, the answer is often rooted in pieces that blend tradition with elegance, much like Indriya’s timeless creations.

This sacred celebration transcends mere acquisition of wealth; it honours tradition while welcoming divine blessings. Every item purchased, be it a simple gold coin or an intricate ornament, carries the promise of abundance. At Indriya, each piece is designed to transform this age-old ritual into an unforgettable experience, where cultural reverence meets modern artistry.

Cultural and spiritual significance of purchases on this day

The act of purchasing precious metals represents securing wealth and prosperity for the family. Even a simple pair of 22K Gold earrings bought on this day carries blessings for future abundance. These purchases serve as symbols of security, inviting harmony and continuity within the household. 

Beyond material worth, they are seen as expressions of gratitude for past prosperity. The timeless rituals of Dhanteras strengthen the cultural bond between generations, reminding families of their shared heritage.

Belief in attracting Goddess Lakshmi’s blessings

It is believed that Goddess Lakshmi graces households where new valuables are welcomed during Dhanteras. Choosing gold rings for women becomes both a devotional gesture and a promise of fortune. Such purchases are thought to invite divine favour and positive energy into daily life. The act of buying transcends mere possession, instead becoming a vessel to welcome the Goddesses’ presence. In this way, each ornament is deemed a sacred token of abundance and lasting spiritual harmony.

What Should You Buy on Dhanteras – Traditional & Modern Options

A purchase made on Dhanteras should reflect both tradition and the evolving choices of today’s buyer. This festive season, here's your comprehensive guide to what to buy on Dhanteras to welcome prosperity with grace.

Gold Jewellery – A Timeless Investment

Gold Coins (24K Purity) The most traditional choice, gold coins embody Goddess Lakshmi herself. Popular motifs include Lakshmi, Ganesha, kalash, and lotus symbols. Available in standard weights:

• 1 gram coins - Perfect for gifting

• 2 gram coins - Ideal for children

• 5 gram coins - Popular family choice

• 10 gram coins - Significant investment pieces

Gold Jewellery : For wearable pieces, gold offers the perfect balance of purity and durability:

• Gold Bangles: Symbols of strength and protection, ideal for mothers and newlyweds

• Gold Necklaces: Versatile designs suitable for daily wear and festive occasions

• Gold Earrings: From simple studs to elaborate chandbali designs

• Men's Gold Chains: Contemporary options for the modern man

• Temple Jewellery: Featuring deity motifs like Ganesha, Lakshmi, and lotus designs

Each piece represents not just adornment but a cherished heirloom for generations, providing security in changing times while maintaining cultural significance.

Silver Items – Auspicious & Beautiful

Silver embodies purity and auspicious beginnings, making it perfect for Dhanteras. Consider these options:

• Silver Coins: Featuring Lakshmi and Ganesha motifs

• Silver Jewellery: Intricately designed chains, earrings and bangles for women

• Silver Utility Items: Decorative bowls, diyas, and serving pieces

• Silver Anklets: Traditional payal designs for women

Silver pieces represent clarity of thought and are often chosen to celebrate new milestones, offering an accessible entry point into precious metal ownership.

Utensils and Cookware

Buying brass, copper, and steel vessels on Dhanteras is a tradition, symbolising abundance in the kitchen. These choices resonate with families seeking spiritual and practical value together. Each utensil also signifies the nourishment and well-being of loved ones.

Tips for Smart Shopping on Dhanteras

Shopping during festivities is joyful, but informed decisions enhance both satisfaction and symbolism. Follow these guidelines for wise purchases.

Decide Your Budget First

Allocating your spending allows you to plan wisely and focus on value. Whether it’s a modest trinket or an elaborate gold necklace, aligning purchases with your means is vital. A well-considered budget ensures festive shopping remains joyful and stress-free.

Compare Prices and Quality

Dhanteras markets offer endless variety, but informed choices should come first. Be it intricate bracelets for women or ornate pieces, comparing price tags can help you procure unmatched value and craftsmanship. Thoughtful evaluation guarantees that your selection remains timeless beyond the season.

Key factors to compare:

• Gold purity (22K / 18K / 14K / 9K for jewellery, 24K for coins)

• Making charges and their transparency

• Design complexity and craftsmanship quality

• Brand reputation and after-sales service

Check the Authenticity of Gold & Silver Purchases

Certification is crucial when buying festive jewellery. Look for these essential markers:

For Gold:

• BIS Hallmark: Government certification ensuring purity

• Karatmeter Testing: Advanced purity verification

• Detailed Invoice: Showing exact weight, purity, and making charges

• Purity Certificate: From recognized testing laboratories

For Silver:

• BIS 925 marking for silver jewellery

• Proper documentation with weight and purity details

Indriya’s commitment to quality means each ornament, whether delicate pendants or gold bangles, comes with guaranteed authenticity. Verifying sources offers peace of mind and secures the true worth of your investment.

Items to Avoid purchasing on Dhanteras

Certain objects are considered inauspicious for purchase on this sacred day:

• Sharp tools: Knives, scissors, needles
• Glassware: Mirrors, glass decorative items
• Black-colored items: Clothing, accessories, or home decor
• Iron objects: Tools, utensils made of iron
• Leather goods: Shoes, bags, belts
• Empty utensils: Containers without contents
• Plastic items: Artificial flowers, synthetic decoratives

Dhanteras Muhurat and Timing

Auspicious Shopping Hours (2025) on 18th October: Evening hours during Pradosh Kaal [7:49PM - 8:41PM]

Indriya’s special Dhanteras Offers You Can’t Miss

Celebrate Dhanteras with exquisite jewellery that brings prosperity, elegance, and unmatched value. Our exclusive festive collection is here to make your celebrations brighter with offers you’ll love:

Get 35% Off on Diamond Jewellery

Shine brighter this festive season with our exquisite diamond jewellery. From timeless solitaires to intricate festive designs, enjoy a flat 35% off and make every moment sparkle.

Save 30% on Gold Jewellery Making Charges

Bring home prosperity with handcrafted gold jewellery at unbeatable value. Get 30% savings on making charges and choose from our elegant gold necklaces, bangles, and festive classics.

Pay 20% Advance & Lock Your Gold Rate

Worried about rising gold rates? Secure peace of mind this Dhanteras by paying just 20% advance to lock your gold rate, ensuring stability and savings.

0% deduction on old gold exchange

This Dhanteras, bring your old gold pieces and transform them into stunning new designs from our festive collection. At Indriya, we believe your treasured gold should retain its complete worth when you're ready for something new. That's why we offer full value on old gold exchange with zero deduction, regardless of the karatage of your existing pieces. You will receive 100% of the current gold rate value - no cuts and no hidden charges. 

FAQs

Q. What to purchase on Dhanteras for good luck?

Traditionally, people bring home gold or silver coins, jewellery, and utensils to mark the occasion. Ornaments such as earrings, bangles, or necklaces are especially cherished, as they combine festive beauty with long-term value. These purchases are believed to invite prosperity while also becoming treasured family keepsakes.

Q. Is it necessary to buy gold on Dhanteras?

Gold has long been considered the most auspicious choice, symbolising wealth and blessings from Goddess Lakshmi. That said, it isn’t the only option. Silver items, brass or copper utensils, and even heritage-inspired jewellery are equally meaningful. The essence lies in honouring tradition with purchases that reflect positivity and abundance.

Q. What items should be avoided on Dhanteras?

Avoid purchasing sharp tools, glassware, black-colored items, iron objects, leather goods, empty utensils, and plastic items. These are considered inauspicious and may carry negative associations